Aliganza Rebranding

ALIGANZA REBRANDING Rebranding of a fashion agency "Aliganza" based in Warsaw, Poland. Main priority was to organize a visual identity chaos that appeared as a result of using different logotypes in parallel. It was reached by creating a final sign based on current productions. Because of the primary condition to keep the original shape of the sign (which was the same for all logotypes in current use), the logotype was enhanced only by organizing the space between letters, changing the color and cleaning the space around the sign by removing unnecessary text add-ons. Once the logo was finished, in the next step simple typographic identity was created. New identity was targeted to be clean, bold and unconventional which was approached by using clean non-serif family of fonts in different sizes, styles and colours.

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